My kiddo will cry and wail anytime we strap him into his carseat (chicco keyfit 35). Is this normal?? He looks uncomfortable, even though I think the shoulder straps are in the correct place, just slightly under the top of his shoulders. He'll start crying even before we tighten anything! He usually settles down and dozes off after 10 mins of driving, unless there's a lot of stop and go.

Is there a way to make this less uncomfortable for him??