For the past month, a number of users have reported that they've been redirected to various ad pages while browsing Hellobee. It's been happening to me too, and it's been driving me crazy - especially when you keep hitting redirect after redirect while just trying to browse the site!

Google confirmed today that this is an issue on their end, and that a "bad ad" managed to sneak into their ad network. Or as they explained it in their forums: "This [lemode-mgz.com] ad is a known bad ad and our malvertising team is actively working on blocking it across the network as we speak"
http://goo.gl/xxq6L1

If you click on that Google forum link, you can see a bunch of other sites have been dealing with the same redirect problem. I google'd "lemode-mgz.com redirect", and there are a bunch of reports from more sites too:
http://saintsreport.com/forums/f2/lemode-mgz-com-redirect-336368/

This is a huge industry-wide issue that is affecting lots of ad networks. There's a good writeup of the issue on pajiba.com:

<< In short, this is how it works: We the publishers enter into a relationship with an ad network. In addition to their own ads, those ad networks run ads from other third-party ad networks. When an advertiser inputs an ad, the ad network checks to ensure there are no spam or malware or phone hijacking ads. However, once the ad has passed inspection, some of these shady motherf**kers come in and add the hijacking code into the ad. They’re hard to detect because there are scores of third-party ad networks within each ad network with hundreds of ads being delivered.

In other words, they sneak these ads into legitimate respectable ad networks (even Google’s own ad network), against the policies not only of the ad networks, but against the policies of the Apple/Android/Google App stores, and even the clients disapprove of these ads (King, the maker of Candy Crush — where I’m redirected more than any other place — is also trying everything they can do to prevent the ads).

Ad networks do eventually locate the ads and remove them, but there’s a lag time in which users can be affected. That hurts the end-users’ experience, and makes publishers look bad because it seems as though we are trying to profit off of a stupid Candy Crush redirect. We are not. We hate them just as much as you, and maybe more, because we not only have to deal with trying to get rid of them, but also embarrassment when someone on Twitter or Facebook calls us out for annoying ads. We don’t benefit from these ads. We are not paid any extra amount of revenue; in fact, we lose a visitor every time these redirects take them away from our site. >>

http://www.pajiba.com/think_pieces/about-those-insidious-mobile-ads-that-hijack-your-phone-and-redirect-you-to-the-app-store.php

The "good news" here (if there is any) is that as this issue has grown in scope, ad networks are being forced to prioritize a fix. We actually tested out another ad network last November or so, but there were even more problems with redirects (if you randomly got sent to the App Store last year, that's what happened). So we canceled the other ad network, and went back to Google. They've been great at managing the issue, until the holiday issue when this started to happen.

We are going to do our best to stay on top of this issue. We can't eliminate these bad ads ourselves, but we can continue to report them to Google - and also, explore other ad networks to see if they've found a way to eliminate redirects. We'll continue to stay on top of it and keep you guys looped in.

Thanks for your patience, and I'm hopeful that the redirects will stop soon!