Baby Xander is only 11 days old and we originally had some latch issues, which I think are getting better, but I think I HATE breastfeeding and am wondering if this will go away or if I'm still doing something wrong...

At this point (11 days in), is it normal that it still hurts to breastfeed? It's not the blinding pain of a bad latch, but it's still painful when he's sucking on me. And my nipples feel so sore after. Is that normal at this point, or am I doing things wrong still? I just dread having to feed him and am wondering if it's ever going to get better...