Has anyone been successful with "drowsy but awake" WITHOUT a pacifier?

DS is 9 weeks and until now we've had to bounce/rock him fast asleep before putting him down. I've tried putting him down "drowsy but awake" many times but as soon as he feels the mattress beneath him, eyes fly wide open and wailing ensues. Doesn't matter how many times I PU/PD or shush/pat. After reading dozens of pages all over the web, it really seems like the common theme of successful parents is "I set him down drowsy but awake and insert his binky and walk away."

I really, really don't want to introduce a pacifier and move from one sleep crutch to another! Please let me know how you do it.