So I'm exclusively pumping for our 3 week old using a Freestyle. One of my nipples is really cracked (like 4/5 of the way towards a complete circle around the nipple).

I've been slathering lanolin on it after each pumping session but it isn't seeming to get any better. Is there anything else I can do to help it? Thankfully they aren't bleeding (yet) but they really hurt whenever I pump.