So I went to Target today to stock up on formula for my LO. She's on Enfamil Premium for infants and a 2-pack (35 ounces total) costs $39.99. Then I saw their generic "Up & Up" brand, which says it's comparable to Enfamil. It was $22.00 for 40 ounces! Can't believe I never noticed this before, though to be fair, I don't usually make it to Target, living in the city and all. Typically I buy from neighborhood stores that only carry the name brands.

I went ahead and bought a container and figured we would try it out since the potential for saving lots of money is pretty big. Have any of you used this brand? I was so proud of myself, but I'll admit a teensy part of me felt guilty for going the cheap option for my baby. Please tell me I'm crazy (I'm sure that I am).