It's regularly $55 for a 27.5oz container. They're selling the caramel flavor for $25 right now! It's such a good deal, I had to share. If you take CLO, you should snatch this stuff up while it's at this price.

http://www.greenpasture.org/utility/showArticle/?objectID=8227

ETA: this is their BLUE ICE high vitamin butter + cod liver oil blend, added to coconut oil, which helps it to not burn the back of your throat (plus the added benefits of the coconut oil!). Here's what the post says:

"The New Blue Ice Infused is FCLO, HVBO, and Skate Liver Oil infused into the carrier oil, Organic Coconut oil. (65% min coconut oil). about 100 servings (1.5 tsp) per jar. Each Serving will have 1/2+ tsp of the infused oils"