We use Gerber Good Start Gentle. We tried (a couple days) Enfamil newborn, and then Similac, Similac sensitive (worse than regular!) and finally landed on Gerber which has been working great.

However the only store brand (cheaper) version is Parents Choice Tender, which I can't seem to find much info/reviews about.

Has anyone changed formula from Gerber Good Start? LO is 7 months.