Every channel we turn too has something that makes DD1 say "Oh I want that!" even if it's not something she would play with at all. We have really been talking with her about how sometimes we don't get everything we want. But I've resorted to Santa only has so much room in his sleigh and that other kids need the toys too. She's only 3 so reasoning isn't always easy when it comes to "I want I want I want!"