I've decided I have the idea for the next great parent item - a full body bib. Who do we market it to? Parent with spitter-uppers. I can see the infomercial now:
At 3am (when most parents are awake with their babies). "Does your baby spit up a lot? Do you change her more times than you have outfits per day? Do you change YOUR clothes multiple times a day? Then you need the Parent Bib! A full-sized bib for those full-sized spit-ups..."