I totally do, without a cover. Once I was over at my best friends house & she had a male friend over. I kind of half apologized - he shrugged and said : "all i can see is the back of baby's head". I quit worrying after that.

I'll also BF in front of my best friends 10yrold. She came to visit me in the hospital & got all redfaced at first. Her mom & I just laughed it off & now she doesn't even flinch.