I have a Ju Ju Be packabe and just bought the Be All at my local Costco for $40! I think I'm going to go ahead and get the Be Hip for $30 too because it's such a good deal! I think I'm becoming a diaper bag addict. I did buy my husband 2 dakine backpacks with an insulated cooler (one as a diaper bag and one for work) but he has yet to use them. I really want the JuJuBe Be Prepared because I tend to overpack and need something big! I also want the JuJuBe wannabe cuz it looks so cool! All these bags and I only have one kiddo, lol.