Those who are fans of 77 kids (American eagle kids) may be interested to hear that it has been sold and reformulated as Ruum. It was bought by the former CEO of Children's Place. I loved 77 kids for their modern styling so I don't know about how it will be now... I took a look and it looks pretty comparable, but we'll see! There is a presidents day sale going on right now.
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what!?!?! so there is no 77 kids anymore?! at all?! sad!
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I totally saw this store in the mall last week and had no idea what it was!!!!
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I'll have to check it out. While they were phasing out 77Kids the store was a hot mess. The 'new' clothes were horrendous. They did say Ruum would be different & the stuff they were getting was just to get by through the holidays.
77Kids was easily my favorite for DS. The rocker/skater/surfer inspired clothes were so cute. And I looooved their exclusive Aden + Anais prints, Havaianas & Diaper Dude/Diva bags. -
@Mrs. Pen: yeah no more 77kids!
@rachiecakes: Wish I had gotten into the website in January if they were doing liquidation !Seems like initial reviews comment that quality isn't as good.
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@T-Mom: I was there last month & the baby collection was nearly gone, barely one rack. Everthing was $1.99. I bought one shirt we didn't have already and a few 2T things.
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@rachiecakes: so what's your go-to going to be now? We are more preppy style for DS but DD had some really cute 77kids dresses.
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@T-Mom: Crewcuts, Splendid & BabyGap jeans... I'm going to miss the fun skinny jeans/pants at 77Kids, we've got skinny houndstooth, dark grey faded lightning bolt print. The summer button downs & tie dye rompers were soo freakin cute!
Loved this outfit! RIP 77kids
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@rachiecakes: aw he's adorable
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