We are pretty stuck in our routine for baby products and I always buy the same stuff.
Triple Paste
CJ's Butter
Cetaphil Cleanser(I tried our hospital's generic brand and it was terrible...really gritty!)
Cetaphil lotion and cream
Suave Coconut Conditioner (my toddler's favorite)
JJ Shampoo
JJ Body Wash
Alba Sunscreen (I'm sure there are safer sunscreens but this one works the best for us!)
Bumkins diaper liners