It's the new self-proclaimed "Netflix of books." They're giving a free month trial, and so far I really like it. The app is beautiful, and out of 500,000 books, they have many that I actually have been wanting to read. I was worried they'd mostly be duds, but there are a lot of NY Times Bestsellers. I just finished Incendiary, by Chris Cleave (same guy that wrote Little Bee). The only thing I didn't like, is it swipes up and down like a legal pad, instead of left to right like normal books. Hopefully, they update that nonsense. I like that i can read it on all my devices seamlessly too. I think y'all can tell I love this! At $9.95 a month it's a deal for me since I *normally* read at least 3 books a month. I want to see what other bestsellers they add before I sign up once my month runs out. I'm pretty sure you do not keep the books either, if you cancel just like netflix. Has anyone else tried it? Would you pay a monthly fee for an unlimited reading service?