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I just don't keep anything unhealthy in the house. To me it's not worth it to load LO up and drive wherever just for the craving. Though sometimes I impulse buy junk when I'm already at the store and end up giving in!

I keep it out of the house! I also try to pack a really healthy lunch, and leave my wallet in a really inconvenient location so that I don't buy lunch

I try not to keep stuff in the house. But if I have a super craving for something I just usually give in. But I try to keep it in moderation.

Put them in my mind vice and CRUSH IT.

Okay realistically, I have a few tricks. I have been focusing on how cravings are not part of my goal and won't help me achieve it. I keep telling myself I am stronger than that craving and I distract myself. Work out, do something. I schedule in a little wine every week so i can look forward to it. "i don't need it today, I'm having it tomorrow. I'm going to earn it. I am an adult, I can wait". I don't keep stuff around, and I am far too lazy to go get it and spend money on it. I also find that because I am eating SO MUCH PROTEIN (185 grams a DAY) right now, it really quashes a lot of my cravings. I'm really amazed at that. The cravings are, so far, short lived and I've been able to really avoid doing some damage. It's more of a game to me to try to hit my numbers on calories, carbs, fats, and proteins, so I don't want to jeopardize it by eating junk that'll ruin my score. Or i picture myself in a swimsuit on the beach to keep me on track. It's a big mind game sometimes.

During the holidays I was SO bad at this, but usually I try not to keep the bad stuff in the house. If there is something I really want I try to think of what part of it I'm craving. So instead of chocolate I have an apple and peanut butter to get the sugar boost. Having apples on hand helps a lot, I eat them a lot mid-afternoon. I read something once that said to ask yourself "Am I hungry enough to eat an apple?" If not then you're probably not hungry (easier said than done - ha!).

I just started trying to lose a little weight. I eat whatever I want to a certain calorie point. Works for me! I don't sustain constraints.

I chew gum or brush my teeth. And I tell myself nothing tastes as good as skinny feels!! (jk).

@blackbird: What do you eat that comes with that much protein? Always looking for ways to add more.

As for the original question, I either try to distract myself or just have it because that's better for me than eating 5 other things that I'm not craving and then eat the thing I am craving too.