How do you talk to your kids about freckles?

I want DD to avoid freckles like sunburns and other sun damage but I don't want to give her a complex about them. She's 6 and very pale. I'm sure she's destined for freckles no matter how careful she is. If they weren't a sign of sun damage I wouldn't care.

Is saying nothing the best way to go? What about when other people mention them?