He thinks helmets make him look dumb! (Although he's growing this horrendous beard right now...that's the dumb thing.)

Anyway, he doesn't wear a helmet when he goes out for rides. For my birthday a few years ago one of my presents was a bike helmet that he bought for himself and promised to wear it. He's worn it a couple of times. I asked him to please start wearing a helmet after LO was born because I would be mad at him forever if he got hit by a car and died because his brains were splattered all over the street. He said okay. But he just left to take a ride without his helmet.

We have some bike lanes but we also live around some crazy major intersections (an old woman was recently killed by a tractor-trailer a block away from us).

Someone tell me what to say to him to convince him to wear his helmet. He's normally very smart. He's a teacher!