I hear a lot of people say that they "pimped [a friend] out"... as in, they helped talk them up to a potential love intersest, or they helped promote someone's business.

Personally I don't mind if someone uses that term to refer to me... but I don't really use it myself, just to be on the safe side. What do you think... is using the word "pimped" offensive? Do you ever use it when talking to friends?