I have a job interview this week, and although SEO experience wasn't listed as something necessary for the job, I feel it might be good for me to know more about it. My experience in marketing is more traditional: planning corporate events, responding to prospects, designing swag, managing relationships with referral sources and clients, etc.. Really more sales-y than anything. This job is more desk-focused and will require me to do more social marketing media. So I've been reading up some and thought maybe you all would have some tips?