Have you heard they story behind this book? It made me view it completely differently and now I REALLY can't read it without crying. Short version: The book started as a song to the two stillborn babies he and his wife had.
Here's the explanation from his website:
http://robertmunsch.com/book/love-you-forever
I told DH this because he thinks the story is kind of creepy, and now he totally can't make fun of it anymore. Bam. Lawyered.