My LO has always loved water and the bath. Starting 2 weeks ago, he suddenly hates it! He starts crying as soon as he sees the tub and will cry the whole time we bathe him. We've been very careful to make sure the water isn't too hot/cold, we try not to get soap in his eyes, we've gotten him lots of bath toys, but nothing is working!

I'm sure we need to change it up somehow and would love some suggestions. Advice? Thanks!