Like for your bed?

I'm really picky about pillows, and there was a time when I would have a new pillow once a month trying to find one that was exactly what I wanted.

I finally tried one from Kohl's website, and to my shock it was perfect! I've been using it for a year!

So here's the thing. DH has now fallen in love with my pillow. Whenever I get up with LO if he's still in bed he'll scootch over to my side of the bed and use my pillow. Or sometimes he won't even wait until I'm out of bed; I'll wake up and his head is on my pillow.

So I thought I'd buy him one, but when I went on the site yesterday the price of the pillow had gone from the $25 I paid for it to $90 (I must have had an awesome coupon and/or got it on sale). I'm going to keep an eye on it and see if I can catch it on sale again, because I balked at the idea of paying nearly $100 for a single pillow.

What's the most you would pay for a pillow? Is $100 reasonable for a great pillow, and I'm just being too frugal?