Hellobee Boards

As much as having the loveseat face away from the toys would look better (i.e. block the view of the toys) I think having it face the play area is more practical. For toy storage, we have this in our living room and love it. The cube size is bigger than your typical 11 inch cube.

We've also used cube type shelves same as @crazydoglady with nice-looking bins. Our play kitchen has also been prominently displayed with our setups.

Beautiful room!! I would probably put a kids table on one side of the space and then maybe a couple of kids floor cushions on the other side with some other nice looking toy, like a nice wood dollhouse (i have an awesome one from kidkraft that's on wheels and is totally gender neutral), or some storage like what is mention above and just have books, board games, puzzles and such.

Crate and kids has an adorable table with storage that I plan to get myself that I think would be cute in the area where the high top is now. You could keep crayons and activity books inside the seats.

https://www.crateandbarrel.com/nesting-white-play-table-and-chairs/s341281?localedetail=US&a=1552&campaignid=1712429712&adgroupid=67277874456&targetid=aud-295225014860:pla-324556984008&pla_sku=341281&pcat=HSW&ag=kids&scid=scplp341281&sc_intid=341281&gclid=Cj0KCQiAs67yBRC7ARIsAF49CdWgpeVJipwW56KW742X47sdeFPKEOEeeUmybBTSy6ddzhncAqpmop4aAvXwEALw_wcB

This isn't about toys, but I wonder if you could put the loveseat on the entry edge and get two armchairs that swivel to put on the other side. I'm not sure if that would make the area annoying to get to but I think having chairs that could face either direction near the play area would be really nice.

Congrats on the new house.- gorgeous! We also have a long living room and half of it is a play area. On the seating area side are two sofas facing each other, anchored with a rug and the fireplace as a focal point. We went with sofas that are a fairly small foot print - not too tall or deep - to keep the space feeling open. I absolutely love having the two sofas to lounge on in front of the fireplace or as a conversation zone when we have people over. On the other side of the room in the play area, there's a rug (not a kid one, chosen to look good), two arm chairs with a small footprint to leave open space to play (but enough to balance the room so it doesn't look lopsided and to give seating in the play area), and built-ins that have toys and book stored primarily in wicker baskets. I love the way it looks and love the functionality. The rugs really help to define the two spaces.

I used to say I wanted a separate play room and didn't want my living room to look like a daycare. But the living room is the nicest space in my house so that's where I want to spend time playing!

@LadyDi: mine flop on them to read

@peaches1038: love your set up and that block shelf is goals

@peaches1038: That is an awesome set up! Can you please tell me if the grimm rainbow is worth the expense?

@periwinklebee: That's exciting to be making some changes!

Hey we have a super long living room too.... I have a couch splitting the room. On the other side of the couch is a pretty large space with a lot of the toys. There used to be a play table there, and a shelf with all of the bins of their toys... no play table now, but all of their stuff is back there. We are transitioning the toys to the finished basement as they get older!

Can you do a build your own Cameron wall system and run drawers below the window in the back with shelves on each side?
https://www.potterybarnkids.com/products/build-your-own-cameron-wall-system/

@LadyDi: it’s not the cheapest, but I love it because it’s designed for no tip so I worry so much less.