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I believe Cozumel has a completely different airport? So if you're flying into Cancun I don't think Cozumel is really an option. For family-friendly I like Playa del Carmen. The Cancun "hotel zone" makes me think of spring break on MTV (though I'm sure you could find family-friendly resorts there, too).

Playa Del Carmen is my favorite. It's super walkable and a good mix of tourism/culture. La Isla Mujeries is really fabulous too. I've stayed in Cancun which is great- but I would not take T. Tulum is far from the airport. I've never been to Cozumel- but if you are wanting to explore a little I'd think that would be a good choice.

Are you wanting to leave the resort at all? If not I don't think it matters a ton. I've stayed in resorts in Tulum and Cancun.

Following!

I have a big work trip to Mexico in June and we want to tack a vacation on the end of it since it's right around our 5th anniversary. To be honest, we usually wing it when we're on vacation--like, zero planning beyond buying a plane ticket, but I feel like I should be a better adult and actually do some research for this one

We like the beach but don't need to spend every day there, we like hiking and exploring, and of course, good food!!

We are headed to Playa Del Carmen in December and I've been to both Cancun and Cozumel. I think I will prefer Playa Del Carmen with my family, Cancun was super fun and it's beautiful and I found Cozumel to be a little hard to get to and secluded (and we don't scuba dive so everyone questioned why we were there)-- we are doing all -inclusive for the first time (I cannot wait!) and extended family all are going too(babysitters!). I'm interested to hear what resorts get high marks in Playa Del Carmen...