Definition: The act of participating in obviously pointless activities as an expedient alternative to actually expending effort to fix a problem.
(Ex. Posting your bra color in a secret Facebook status in support of breast cancer awareness, changing your Facebook profile picture to an equal sign in support of marriage equality.)
This concept drives me insane. Posting a Facebook status (especially a "secret" one like the breast cancer bra color ones) provide absolutely no awareness, help towards a cure, or aid in changing a law.
/end rant
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