Definition: The act of participating in obviously pointless activities as an expedient alternative to actually expending effort to fix a problem.

(Ex. Posting your bra color in a secret Facebook status in support of breast cancer awareness, changing your Facebook profile picture to an equal sign in support of marriage equality.)

This concept drives me insane. Posting a Facebook status (especially a "secret" one like the breast cancer bra color ones) provide absolutely no awareness, help towards a cure, or aid in changing a law.

/end rant