Two TV shows use the word in their titles this season - Don't trust the B in apt 23 and GCB.

I know it can kinda be used as a term of affection but I have to say personally I'm not a fan. I have a bit of a salty tongue at times and I do call people tom, dick and harry's, well particularly the second one of those names but I guess I just feel like the B word is just used in general for any strong woman and I've come to really dislike it's use, especially in the media.

How's everyone else feel about the B word?